Northbound places go-to-market leaders for B2B companies. Demand generation, RevOps, sales leadership, and the operators who run them. Sourced and vetted by someone who has carried the quota, built the team, and sold the company.
Revenue hiring fails before the search even starts. The role is wrong, the recruiter never sold anything, and nobody diagnosed what the business actually needs.
A company feels pipeline pain and posts a VP of Sales role. The real gap was demand generation. The wrong hire shows up, struggles for nine months, and leaves.
Most GTM recruiters screen for keywords on a resume. They cannot tell an operator who built a number from one who inherited it, because they have never done either.
Contingency search rewards speed and volume. The fee clears the day the offer signs. What happens in month four is not the recruiter's problem. It should be.
Companies looking for the right revenue leader, and operators looking for the right company. Northbound runs the match from both ends.
You get a diagnosis, a defined role, a vetted shortlist, and a guarantee. Not a stack of resumes that match a job description nobody pressure tested.
Start a searchWe keep a small, vetted bench of GTM operators. If you have built a number and can prove it, we match you to companies who need exactly what you do.
Join the benchFour legs, one heading. Each step is built to make the placement stick, not just close the fee.
We map your revenue motion and pressure test the role. You leave with a defined position, a scorecard, and an honest read on whether you need a hire at all.
We work a targeted shortlist of operators vetted against the scorecard. Quality over volume. Every name is someone we would hire ourselves.
We run the process to offer: interviews, references, comp framing, and close. You make the call. We make sure the call is an easy one.
The placement carries a six month replacement guarantee. If the fit breaks in that window, we re-run the search at no additional fee.
Northbound focuses on the go-to-market function. The leaders who own pipeline, conversion, and the systems underneath them.
"You cannot recognize a great revenue hire from a resume. You recognize one when you have already done the job, made the mistakes, and know exactly what the role demands on a Tuesday in month five."
B2B companies in roughly the 5 million to 50 million revenue range, where the next revenue hire is a make-or-break decision and there is no internal recruiting bench to lean on. That is the stage where diagnosing the right role matters most.
Two ways. First, we diagnose the role before we source, so you do not hire the wrong title for the right problem. Second, the search is run by an operator who has carried a quota and built revenue teams, not a desk recruiter screening for keywords. The six month guarantee keeps our incentives aligned with the fit, not the fee.
Engagements are structured around the role and the search model that fits your situation. We will walk through the options on the first call once we understand the gap. The diagnostic comes first either way, because pricing a search before defining the role is how the wrong hire gets made.
The diagnostic is fast, usually within the first week. From there a typical revenue leadership search runs several weeks to a vetted shortlist, with the exact timeline depending on seniority and how specific the role is. We optimize for the right hire, not the fast one.
The bench is small and vetted on purpose. Reach out through the form below with what you have built and the outcomes you can prove. If there is a fit, we keep you in mind for searches where you are exactly what the company needs.